Official Partnership

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Ice Driving Canada and P1 Groupe are proud to announce their partnership. Ice Driving Canada will be offering P1 Groupe clients its high-performance ice driving programs both for individual and groups that are unique in North America.

Ice driving is an excellent way for drivers to improve their car control in any grip level situations and a great team building & sponsor appreciation activity. Ice Driving Canada is located in Ste-Agathe-des-Monts, Quebec only one-hour drive from the Montreal international airport and the same distance from Mont-Tremblant International Airport, participants are coming from all around the world to live that unique experience.

“I have known Eric for quite some time and have the outmost respect for what he has accomplished with P1 Groupe. I am sure that his customers will benefit and enjoy what we have to offer which is quite unique”, says Jean-Sebastien Sauriol, President of Ice Driving Canada.

P1 Groupe, Inc. just celebrated their 10-year anniversary a few weeks ago.  The company provides Driver Placement, Public Relations, Media and Hospitality services to the professional motor sports industry, and has catered to hundreds of drivers from all over the world from Daytona to Dubai.

Eric Burch, President of P1 Groupe states, “Jean-Sebastien approached me a while back about his program, and was immediately interested in partnering with him to ensure the long term success of both our companies.  I feel our businesses compliment each other very well, and am looking forward to getting started with his next round of courses.”

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December 8, 2016

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