FOR IMMEDIATE RELEASE: November 14, 2016 – P1 Groupe, Inc. (P1) was started on this day in 2006 by partners Eric Burch and Jeff Easterling to provide the motor sports industry much needed services such as Driver Management, Driver Placement for funded drivers, public relations/media, and at-track hospitality for VIP clients. Easterling has moved on to a successful career in the gaming industry, but remains an important part of the fabric that has made P1 Groupe what it is today.
During the past decade P1 Groupe has had the pleasure to work with some of the top professional drivers in NASCAR through the sports car racing ranks. P1 has placed hundreds of drivers from all over the world into events ranging from the Daytona 500 to the 24 hour races at Le Mans, Daytona, Dubai and many more. P1 takes great pride when drivers and teams we’ve supported achieve success on and off the race track.
On the track, P1 drivers have taken countless podium finishes, race wins and series championships. Off the track, the unique client hospitality program catering to our clients’ corporate partners, have achieved amazing Return on Investment (ROI). That ROI is what allows those companies to justify their marketing spend to make the racing wheels go around, year after year. Additionally, P1 is equally proud of the various Business-to-Business relationships that have been created during that time to drive funding back into the sport.
“I’m humbled by the results we’ve achieved during the past decade.” P1 Groupe President Eric Burch states, “The relationships created, and the lives we’ve touched over the years. The careers of up-and-coming drivers that are now paid professionals, and the funded drivers that looked to us to protect their interests. The camaraderie we experience in the paddock each race weekend is second to none, and that means more than any trophy hoisted or champagne sprayed.”
P1 Groupe would like to thank all the various staff members that have played a role, no matter how large or small, in our success during the past decade. As well, we want to thank all the drivers that have entrusted their careers and sponsors to P1 to put them in position to achieve success.
We’re looking forward to what the next 10-years has in store for P1 Groupe and our clientele. If you’re a driver looking for guidance, protecting the interests of your financial backers, or just looking to broaden your image within the sport, we look forward to working with you.
From all of us at P1 Groupe, to all of you that we’ve had the fortune to work with, Thank you!
For more information, visit www.p1groupe.com. Follow us on Twitter: @P1Groupe