• 2018 Intercontinental GT Win

  • Mid-Ohio Super Trofeo Win

  • 2018 AsLMS Win & Championship

  • Sepang – David Cheng

  • Daytona 24 – Brendan Gaughan

  • 2019 Daytona 24 – Mark Kvamme


P1 Groupe is in the business of managing the expectations of our clients. We take your goals and expectations, and combine them with our knowledge, passion, experience, and extensive list of partners and contacts to turn those goals into realities…


Driver Placement with Top Teams
Driver Short and Long Term Career Consulting
Race Car and Team Asset Sales
VIP/Guest Hospitality/Entertainment
Business Development


All designed with one thing in mind, Results!























Motor Sports









P1 Groupe is in the business of delivering the best results for its clients. P1 Groupe offers their high-speed clientele an amazing array of options all designed to allow a more dedicated focus to the most important task at hand: Winning.
The P1 Groupe goal is to provide a rich, high quality platform for clients to benefit from the collaboration of resources and assets. P1 Groupe specializes in Driver Placement with Top Teams and Race Car and Team Asset Sales. You would be selecting P1 Groupe to provide services based on our expertise in the industry, our knowledge of events and trends going on in the industry and our ability to market your brand in the most positive light possible.



• Best of Business, Altamonte Springs, Marketing Consultants for 2013 by Small Business Community Association
• Top 100 Sports Agencies Scoring Big in 2012: Masters in Sports Administration
• Davey Award: Silver Award Sports Category 2009
• American Excellence Award for Client Solutions – 2017 presented by AEI




• 2014 Lamborghini Super Trofeo North American Team Championship
• 2015 Lamborghini Super Trofeo World Driver Champion
• 2015 Lamborghini Super Trofoe North American Driver Champion
• 2015 World Endurance Championship Top-5 finishes: Fuji & Shanghai
• 2016 IMSA Continental Tire SportsCar Challenge ST-Class Championship
• 2016 Rolex 24 at Daytona LMPC-Class Podium
• 2017 Creventic 24 hours of COTA Class-Win
• 2017 Rolex 24 at Daytona LMPC-Class Podium
• 2017 IMSA WeatherTech LMPC-Class Podium-Road America
• 2018 Asian Le Mans Series LMP3 Championship
• 2018 Lamborghini Super Trofeo Mid-Ohio and Watkins Glen ProAm Class Win
• 2018 IMSA WeatherTech 6 hours of the Glen GTD-Class Win
• 2018 SRO Intercontinental GT GT3-Class Podium and GT4-Class Win
• 2018 Creventic 24 hours of COTA GT4-Class Podium



P1 Staff Bios


Eric Burch has been catering to clients within the motor sports industry since 1998. In 2006 Mr. Burch formed P1 Groupe to put a more dedicated focus on marketing, media and branding within the industry; which has since branched out to include a number of other industries aside from just motor sports. To date, P1 Groupe has placed literally hundreds of professional drivers with race teams, and generated millions of dollars of revenue back into the sport. As well, P1 Groupe has been successful working with it’s corporate clients to generate millions of dollars back in traced return on investment of various marketing initiatives.


Address: 1393 Merion Drive, Mount Dora, FL 32757

Phone: (407) 574-7152